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A global launch with scalable local customisation
Acceleration, a WPP company, enables tech and data projects for brands globally. We built a new website that reflected their global coverage with impactful customisation for local markets.
Services
Website Design
Webflow Development
Localisation
Marketing Design
Website design & development
We enabled Acceleration to bring their new visual identity and personality to life digitally. This included roll-out of a global component library and custom product visuals.
The website project went beyond design to strategically productise their offering. Through content strategy, we defined components that would have global and local variations.
Acceleration has a global brand, but each market is nuanced in it's products and maturity. This meant localisation was a great way to translate content but also customise it based on market.
We leveraged Weglot's API to auto-translate content efficiently, and used a custom implementation we call "fix / flex" to fix global content and enabled flex where elements can be changed at a market level.
Custom illustrations
On-demand
management
management
We have partnered with Acceleration since their website launch to expand their content. Leveraging the global styles and components we are able to create on-brand landing and product pages at speed to amplify their marketing efforts.
"Your team have been tremendous – quick turnarounds, great quality of work and love the creativity."
Kelaine Blades
Managing Partner, UK Marketing & Comms
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