The digital-focussed brand identity agency

We design and build technology brands to remove complexity and make them human. Our brand strategy, identity, and activation puts storytelling at the heart.

5/5
rating on Clutch

Speak with us

Answer a few questions.
Start now
Prefer to email?
hello@andabove.com

Trusted by global brands

&above accelerated our launch to market and drove higher impact in sign-ups and sales.
Rael Cline
CEO & Co-Founder, Nozzle
5x of our long-term clients were acquired for
$325 Million
&above held our core values and business objectives at the heart of every decision.
Kyle Carpenter
VP Partnerships, Optable
We’ve supported global launches in
26 Markets
&above helped us craft our narrative, and produced top quality assets.
Oli Marlow Thomas
Founder, Ad-Lib.io
Our high rating on Clutch says it all...
4.9

Our branding approach

Services

Strategy & research

Gaining a deep understanding of your business, team, and competitors to set up the project for success.

  • Interviews

  • Behavioural Research & Insights

  • Competitor Analysis

  • Differentiation & USPs

  • Mission / Vision / Values

Positioning & naming

Building a competitive advantage with clear positioning and differentiation that forms the foundations of messaging.

  • Positioning

  • Messaging

  • Framework

  • Brand Naming

  • Tone of Voice & Personality

  • Trademarking & Legal Checks

Visual identity

Design a high-impact, digital brand identity that reflects your brands personality and goes beyond the logo.

  • Visual Research & Style Direction

  • Identity Concepts

  • Development Rounds

  • Identity Testing

Scalable roll-out

Set up for global scale with a clear brand system, asset library, and easy to use templates.

  • Photography, Illustration, Icons, Motion

  • Asset Library / Digital Asset Manager

  • UI Design System

  • Extensive Guidelines & Training

What to expect

Creative & tech expertise
Our team of creatives live and breath tech (we even have a tech team), to understand and simplify your digital product with a human touch.
Set up for global scale
Our roots started at Google and we’ve partnered with 5x brands that were acquired - we apply this experience to scale-ups of all sizes.
Immediate value
Our phased sprints prioritise delivery of the most important assets, so you can get value in as quickly as a couple of weeks.
Built for digital
We build brand identities that come to life in digital environments with web, social, and motion at the heart, even at concept stage.
Dedicated in-house team
Work with our award winning 25 in-house experts who are dedicated to your project, ensuring small team care with big experience.
Creative + Product = Results
Our blend of skills goes beyond branding. With design, development & video we can connect your product with marketing to drive results.

Powering your business growth journey

Pre-Launch

Launch

Strategy

Research & Analysis
Co-Creation Workshops
Value Proposition & Messaging

Brand

Brand Strategy
Brand Identity
Naming

Marketing

Video & Motion
Design & Assets
Presentations

Web

Web Design
Webflow CMS
Custom CMS

Product

Digital Product
UX & UI Design
Development

Speak with us

Answer a few questions.
Start now
Prefer to email?
hello@andabove.com

FAQs

How much do branding projects usually cost?

Our projects start from £24,250 for brand identity and usually cost an average of £25,000 to £125,000. This fee includes our in-house brand, strategy and design experts working dedicated on your project. We’ve calculated this is the amount that allows us to provide all of our clients with a consistently high standard of work with the best business outcomes while ensuring great ROI. Our projects are billed in phases so you can spread the cost over the period of the the project.

What do brand identity services include?

Our brand identity service includes a number of things. To start though, it comes as part of a wider, holistic service. You can’t build a brand identity without first addressing your brand strategy. However, the team at &above communicates brand identity as the ‘design phase’ where we curate a concept for your business’ personality through values, visual identity and messaging frameworks. Our comprehensive brand identity service will cover every touchpoint of your brand presence.

What is the brand identity?

The brand identity is the visual and narrative components of a business’ brand. At &above, we specialise in enhancing existing, or creating a new brand identity as part of a wider service. We craft everything from messaging strategies, to logos, iconography and design templates - ensuring a cohesive and impactful brand presence.

What are the 4 elements of brand identity?

Here are 4 elements of brand identity that you should expect from an agency: brand identity should come as part of a wider service, built-in with an initial strategy session to establish your goals for the brand; establishing your visuals and all the assets that represent your brand across the board; messaging frameworks that cement both your values and the visuals you present; the last element should be a design guideline with templates, to ensure your team can create easy content that is cohesive and always aligns back to your brand identity.

Why is brand identity so important?

Absolutely. A cohesive and compelling brand identity establishes your business's credibility, amplifies recognition, and fosters trust. This level of in-depth curation requires experience and skill to tailor your approach to your audience's needs. A brand agency should support you through this process, but also lead where necessary. And our expertise as a Brand Identity Agency will guide your business to ensure your investment yields long-term benefits that resonate with your audience.

How to improve brand identity?

To improve brand identity, you have to first understand that it isn’t just about aesthetics. A strong brand identity defines who your company is and sets the standard of what to expect from your product or service. To align your brand identity with your product and business goals, it should derive from a solid brand strategy. 

How much does it cost to do a brand identity project? 

The cost of a brand identity project can vary greatly depending on the scope of the brief. However, at &above we consider it something very worth investing in, which is why we offer tailored solutions. You can get a quote from our team here, where they will walk you through the breakdown of a brand identity project.

Why should a company hire a brand identity agency?

Investing in an effective brand identity will ensure you can position your business and products ahead of competition. It has a big influence over consumer perception, and enables you to increase your product's value through communicating a higher level of quality. And hiring a brand identity agency will ensure the process is streamlined and cohesive brand presence with your company's wider goals.