The digital-focussed brand identity agency
We design and build technology brands to remove complexity and make them human. Our brand strategy, identity, and activation puts storytelling at the heart.
We create digital brands that go... and above
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Trusted by global brands
Services
Strategy & research
Gaining a deep understanding of your business, team, and competitors to set up the project for success.
Interviews
Behavioural Research & Insights
Competitor Analysis
Differentiation & USPs
Mission / Vision / Values
Positioning & naming
Building a competitive advantage with clear positioning and differentiation that forms the foundations of messaging.
Positioning
Messaging
Framework
Brand Naming
Tone of Voice & Personality
Trademarking & Legal Checks
Visual identity
Design a high-impact, digital brand identity that reflects your brands personality and goes beyond the logo.
Visual Research & Style Direction
Identity Concepts
Development Rounds
Identity Testing
Scalable roll-out
Set up for global scale with a clear brand system, asset library, and easy to use templates.
Photography, Illustration, Icons, Motion
Asset Library / Digital Asset Manager
UI Design System
Extensive Guidelines & Training
What to expect
Powering your business growth journey
Pre-Launch
Launch
Strategy
Brand
Marketing
Web
Product
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FAQs
How much do branding projects usually cost?
Our projects start from £24,250 for brand identity and usually cost an average of £25,000 to £125,000. This fee includes our in-house brand, strategy and design experts working dedicated on your project. We’ve calculated this is the amount that allows us to provide all of our clients with a consistently high standard of work with the best business outcomes while ensuring great ROI. Our projects are billed in phases so you can spread the cost over the period of the the project.
What do brand identity services include?
Our brand identity service includes a number of things. To start though, it comes as part of a wider, holistic service. You can’t build a brand identity without first addressing your brand strategy. However, the team at &above communicates brand identity as the ‘design phase’ where we curate a concept for your business’ personality through values, visual identity and messaging frameworks. Our comprehensive brand identity service will cover every touchpoint of your brand presence.
What is the brand identity?
The brand identity is the visual and narrative components of a business’ brand. At &above, we specialise in enhancing existing, or creating a new brand identity as part of a wider service. We craft everything from messaging strategies, to logos, iconography and design templates - ensuring a cohesive and impactful brand presence.
What are the 4 elements of brand identity?
Here are 4 elements of brand identity that you should expect from an agency: brand identity should come as part of a wider service, built-in with an initial strategy session to establish your goals for the brand; establishing your visuals and all the assets that represent your brand across the board; messaging frameworks that cement both your values and the visuals you present; the last element should be a design guideline with templates, to ensure your team can create easy content that is cohesive and always aligns back to your brand identity.
Why is brand identity so important?
Absolutely. A cohesive and compelling brand identity establishes your business's credibility, amplifies recognition, and fosters trust. This level of in-depth curation requires experience and skill to tailor your approach to your audience's needs. A brand agency should support you through this process, but also lead where necessary. And our expertise as a Brand Identity Agency will guide your business to ensure your investment yields long-term benefits that resonate with your audience.
How to improve brand identity?
To improve brand identity, you have to first understand that it isn’t just about aesthetics. A strong brand identity defines who your company is and sets the standard of what to expect from your product or service. To align your brand identity with your product and business goals, it should derive from a solid brand strategy.
How much does it cost to do a brand identity project?
The cost of a brand identity project can vary greatly depending on the scope of the brief. However, at &above we consider it something very worth investing in, which is why we offer tailored solutions. You can get a quote from our team here, where they will walk you through the breakdown of a brand identity project.
Why should a company hire a brand identity agency?
Investing in an effective brand identity will ensure you can position your business and products ahead of competition. It has a big influence over consumer perception, and enables you to increase your product's value through communicating a higher level of quality. And hiring a brand identity agency will ensure the process is streamlined and cohesive brand presence with your company's wider goals.