Empowering the legal industry with a dynamic brand
Olus is a new player in the legal technology and consultancy market, committed to redefining perceptions of legal services as innovative enablers of business relationships and growth. We unlocked their market potential with a bold brand identity that reflects their transformative vision and technological edge.
Services
Brand Strategy
Brand Identity
Logo Development
Website Design
Website Development
Illustration
Animation
Brand identity and assets
When entering a competitive and stereotypically traditional sector, standing out is critical. We delivered a rebrand that included two distinct branding concepts, logo designs, a refined visual style, and versatile brand assets—all tailored to resonate with prospective clients and future employees. By focusing on Olus’s mission to empower legal teams through collaboration and innovation, we positioned them as a forward-thinking leader in the legal sector.
Our sprint-based approach began with defining key pillars of differentiation. We captured Olus’s innovative spirit with branding concepts that incorporated shapeshifting and connections—symbolising the interaction between people, technology, and data. These concepts were refined into a visual language that balanced human elements with technological sophistication, ensuring the brand could adapt seamlessly across digital and print applications.
By combining clean, refined visuals with innovative concepts, we helped them bridge the gap between traditional perceptions and their dynamic new offering.
Website Design & Development
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