Since our rebrand, &above has seamlessly integrated the creative and technological strengths of RCCO and WILD to create transformative work for both our new and existing clients. From producing marketing materials and case studies for our partners PureGym and Smartly.io to evolving the brands of new clients like OQC and Arwen. In our recent sizzle, we explore some of our standout projects, showcasing our unique ability to merge the two seemingly disparate aspects of a business, guided by sophisticated strategy.
As Revolut’s partner, we supported their biggest product launch with 12 releases across European markets. To aid their growth and hiring efforts, we used video to showcase the app's innovative features, combining strategy, creativity, and technology in a premium video campaign. Our storytelling approach, which blended human dialogue with visual app overlays and detailed art direction, ensured high production value. The campaign, rolled out to over 30 million users worldwide, featured a series of films designed to rally the company around their core values. By highlighting the diverse personalities and relentless spirit within Revolut, we fostered a renewed sense of community and creativity for the tech brand.
Considering that 1 in 5 businesses will experience a cyber attack compared to 1 in 8000 facing a fire, we crafted a powerful message through bold visuals in an explainer video to capture new customers. Eye aimed to expand their suite of market-leading cyber security products across Europe. So we created a suite of striking campaign assets using live action and motion graphics to illustrate the threat of a cyber storm and how Eye’s products can resolve such threats in minutes.
“Figuring out how to simulate that dreadful feeling of your business being targeted was an amazing challenge to overcome creatively. The repercussions of a business being hacked are profound and often devastating. So, to vividly convey this impact, we set out to create a real storm raging through an office. This was to symbolise the chaos and destruction wrought by cyber threats.”
Robbie Johnson - Creative Producer
We curated over 30 assets in just a few weeks for the team at Eye Security. These materials spanned across demand-gen, marketing, sales content and in-app demos, efficiently supporting Eye’s European expansion with 4X localised versions of the content.
We’ve been supporting PureGym since 2019, providing strategy and creative production with a global audience in mind. Our mission? To provide high-quality content designed to grow their business globally. We supported PureGym as they doubled their gyms in Europe & expanded to MENA. Scaling up from the UK’s largest gym chain to a global powerhouse comes with its own set of challenges. With different audiences across multiple channels & targeted messaging, PureGym’s communication needed to keep up with their growth — and that’s where we came in. In this particular project, we applied our creative know-how to their in-app “How to” videos.
As a partner to Smartly.io, we crafted emotionally engaging stories that simplified the complexity of their AI creative platform and highlighted their success. Leveraging video, we captured business transformation stories, producing case study content that humanised their technology and spotlighted its unique benefits. Featuring various environments and people, along with motion graphics to highlight key features, our short videos drove business results across sales pitches, events, websites, and social media. Our content strategy generated a stack of materials, including short-form social posts, website case studies, presentation slides, and branded assets, all aimed at building trust through social proof and detailing the benefits of Smartly.io’s platform.
When you have so much value to offer, it is hard to simplify things. Arwen is an AI platform that enables brands to moderate, engage, and customise social media conversations at scale.
“Despite working to remain grounded in the roots of their original branding, Arwen was very open to suggestions and direction from us. The end result was a clean, bold, and approachable visual identity that captures the human and tech sides of their business perfectly. As their product is fast growing with many unique features, we had a vision to reach more customers through a simplified message.”
Andy Henderson - Head of Design
The team first started on delivering a clear value proposition and product naming for each module that also worked as a single family. From this we created abstract UI visuals that highlighted key USPs while removing noise. This refreshed brand identity including product naming, positioning, a refreshed identity, and scalable brand assets, was all delivered in a fast-paced sprint approach. This provided value to the AI start up in just weeks.
OQC needed to become enterprise-ready to secure $100M Series B funding. We led their strategy, branding, and website experience, reflecting their market-leading quantum technology. Our flexible approach integrated advanced tech with a human touch in their identity, showcasing the maturity of their products. We developed an elegant, minimalistic style that resonated with both the brand and potential investors across markets globally. From design guidelines to content optimisation, we matured OQC’s website design iteratively, creating clear journeys for varied audiences. Our brand experts' end result highlighted OQC’s technological prowess and transformative potential of their quantum technology, building trust and preparing them to compete globally.
Make sure to check out our video and keep your eyes open for more innovative projects coming your way.
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